Slow websites lose customers before they read a word
Most visitors in Egypt and Saudi Arabia open your website on a mid-range Android phone over a mobile network. If the page takes four or five seconds to become usable, a large share of them leave — and Google notices too: page experience and Core Web Vitals are ranking signals, and slow pages get fewer clicks even when they rank. Performance is not a technical nicety; it is conversion rate and ad cost.
Jad Digital audits and optimizes websites, stores, and web apps built on any stack — WordPress, Shopify, custom code, React and Next.js — and makes them measurably faster on the devices your customers actually use.
What we measure
- Core Web Vitals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) in both lab and real-user (CrUX) data.
- Time to first byte — server, hosting, caching, and CDN behavior.
- Total page weight — images, fonts, scripts, and third-party tags such as chat widgets and pixels.
- JavaScript execution — what blocks the main thread and delays interaction.
- Mobile experience — tested on real devices and throttled networks, not just desktop Lighthouse.
What we fix
- Images and media — modern formats (WebP/AVIF), correct sizing, lazy loading, and CDN delivery.
- Code — removing unused JavaScript and CSS, code-splitting, deferring non-critical scripts, and taming third-party tags.
- Fonts — Arabic and Latin font loading without layout shift or invisible text.
- Server and caching — HTTP caching, edge caching, compression, database query optimization, and hosting upgrades where needed.
- Rendering — server-side rendering or static generation for content pages so they appear instantly and index cleanly.
- Platform-specific work — WordPress plugin cleanup and caching, Shopify theme optimization, and React/Next.js bundle work.
How an optimization project runs
- 1. Audit. A written report with current scores, the causes ranked by impact, and a prioritized fix list.
- 2. Quick wins. Images, caching, and third-party scripts — usually the biggest gains in the first week.
- 3. Deep fixes. Code, rendering, and infrastructure changes in a staging environment with before/after measurements.
- 4. Verification. Re-testing in lab and real-user data, plus Search Console page-experience checks.
- 5. Monitoring. Ongoing alerts so performance does not silently regress after the next content or plugin update.
Performance and SEO go together
Speed work pays twice: better conversion and better visibility. We usually pair performance projects with technical SEO — crawlability, structured data, and metadata — through our SEO services, and when a site is beyond saving, our web development team rebuilds it on a modern, fast foundation while preserving rankings with correct redirects.
What determines the cost of performance optimization?
Start with a free consultation — we run an initial check on your site and tell you honestly where the gains are.
- Platform and size — a five-page site versus a large store or web app.
- Current state — a few quick wins or deep architectural issues.
- Access — whether we can change code and hosting or must work within a locked platform.
- Monitoring — one-time project or ongoing performance care.
